Strategic Communication Expert

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Date: Jun 19, 2024

Location: Abu Dhabi, AE

Company: Abu Dhabi Accountability Authority

Job Objective
Oversee and direct the development and implementation of the Strategic Communications framework, initiatives, objectives, and plans for Abu Dhabi Accountability Authority (ADAA). Establish ADAA communication policy and procedures in line with the Authority’s objectives as well as the overall Abu Dhabi Government-wide communications guidelines.


Key Responsibilities/Duties

A. Strategy and Planning
• Direct and lead the development and implementation of the department related policies, systems, procedures manual, Delegation of Authority, system user manuals and standard forms to ensure compliance across the Authority and alignment with ADAA’s overall policies and procedures.
• Ensure effective cascading of the sector strategy into the department’s strategic and operational plans to achieve ADAA’s overall objectives.
• Develop and direct the implementation of the department strategic, budget and procurement, and operational plans, and monitor corporate performance ensuring alignment with the sector strategy, ADAA’s vision, mission and corporate objectives.
• Forecast and develop department budget and direct the monitoring of financial performance against the budget to ensure areas of unsatisfactory performance are identified, and potential areas of cost reduction or performance improvement opportunities are capitalized upon.
• Develop the department Key Performance Indicators (KPIs) in line with ADAA’s overall objectives and ensure that sections meet KPIs in order to improve efficiency and effectiveness.

B. Operations (with sub-headings)

• Oversee the development and implementation of communication plans and strategies with a creative vision to advance executive-level initiatives.
• Oversee and direct the implementation of all aspects of communications including crisis communications, public relations, conferences, seminars, and relationships with the media and other external stakeholders to protect and enhance the Authority’s reputation. • Collaborate with senior management to assemble and lead project teams as needed to provide support for high-priority projects and strategic initiatives, from planning to publicity, visibility and ongoing coverage. • Oversee and lead the development of a robust communications support for emerging or ongoing high-profile priorities, including crisis management communications, by convening and leading the corporate communications team and in collaboration with offices and departments across other relevant government entities.
• Provide leadership in message development and consistency, in support of emerging and long-term priority projects such as, the pandemic, crisis management, new initiatives, and strategic projects.
• Oversee and lead the development of leadership and strategic project content for internal and external newsletters, brochures, public news releases, and other correspondence for and on behalf of the leadership team.
• Enhance internal and external communications of ADAA by keeping abreast with industries’ best practices and updates in communications, marketing, and public relations-related matter whilst adhering to ADAA standards and guidelines.

Lead the practical, hands-on guidance and coaching for members of the Strategic Relations and Protocol team and other colleagues on message development, alignment, and distribution for public and media consumption.
• Ensure protection of the Authority’s brand identity in all forms of official communication either in-house or in the external media by overseeing the strategic communications initiatives and activities to ensure alignment with the entity’s branding standards.
• Instil a culture of continuous improvement and change management through the utilization of appropriate communication platforms.

C. Talent Management and Development
• Direct the effective achievement of department operational goals through effective leadership and by setting department objectives, managing performance within the department, and developing and motivating the team to maximize performance.
• Oversee and lead talent development initiatives in coordination with the Human Resources Department and discipline experts and thereby ensure the availability of talent to fit ADAA’s requirements.
• Act as a role model and ensure the team adheres to organizational values and ethics to establish a value-driven culture within the Authority.
• Share professional expertise and knowledge to build internal intellectual capital and facilitate knowledge sharing across the Authority.
• Manage, mentor, guide, and coach section heads by using effective leadership strategies, providing directions and ensuring proper execution of all initiative undertaken by ADAA to the highest standards.

D. Corporate
• Oversee and direct periodic organizational structure change and to ensure optimal resource utilization.
• Direct change management through continuous improvement of department systems, processes and practices considering global standards and changes in the business environment, which demand proactive action plans.
• Ensure that all department reports are prepared timely and accurately and meet ADAA requirements, and quality standards.
• Oversee department adherence and compliance with all ADAA corporate policies, procedures, and guidelines (HR, IT, Procurement, Finance, Health and Safety etc.) and code of business conduct.

E. General
• The level of performance should reflect the academic qualification, type of courses in the field of specialization, employee job level, and the level of productivity.
• The academic and professional certificates required and approved by ADAA should be acquired within the period specified and based on the employee’s Individual Development Plan.
• Perform the task and responsibilities independently unless an approval or directive was obtained to delegate the task to other employees in case of incapability to perform the tasks and responsibilities.
• Ensure teamwork, collaboration, and dedication in performing duties.

Showcase a strong leadership to the team members.
• Knowledge and awareness about the capabilities of the subordinates and showcase a strong knowledge in the field of specialization.
• Provide the required support and guidance to the subordinates.
• Take responsibility of the decisions made.



Bachelor’s Degree in media, communication or Relevant Field

15+ years of relevant experience in marketing and communications out of which 8 years in a managerial role.

Profieciency in Arabic and English 


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