Principal Consultant Strategic Communication

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Date: May 23, 2024

Location: Abu Dhabi, AE

Company: Abu Dhabi Accountability Authority

Job Objective
Manage the development and implementation of corporate communications strategies, policy and procedures within the Abu Dhabi Accountability Authority (ADAA) including but not limited to crisis communication management, events management, public relations, and content development ensuring alignment with the Authority’s objectives and overall Abu Dhabi Government-wide communications guidelines.


Key Responsibilities/Duties

A. Strategy and Planning

Develop and manage the implementation and update of the section related policy, procedures manual, delegation of authority, systems user manuals and standard forms, and ensure compliance with ADAA’s overall policies and procedures.
• Develop and manage the implementation, and update of the section’s responsibilities, budget, procurement, and operational plans ensuring alignment with the department and sector’s strategy and objectives, and ADAA’s mission and vision.
• Ensure effective cascading of the department and sector’ strategy and objectives, and ADAA’s vision into the section’s strategic, budget and procurement, and operational plans to achieve ADAA’s overall objectives.
• Develop the section’s Key Performance Indicators (KPIs) in line with ADAA’s overall objectives and ensure individual KPIs are met to improve efficiency and effectiveness.

B. Operations (with sub-headings)

Develop and manage the implementation of ADAA’s Corporate Communications plan in line with the ADAA strategic plan.
• Manage and lead the preparation of the annual communication plan in cooperation with the media operations section and relevant ADAA’s organisational units, including occasions, events, awareness campaigns, and media coverage of these events.
• Manage the development of crisis communication plan in collaboration with Business Continuity section in order to provide clear and consistent direction to all employees and ensure business continuity during emergency/disaster.
• Manage the public relations of ADAA to ensure all media coverage and publicity promote the Authority’s mission and vision statement.
• Manage the strategic communications policy in coordination with the relevant stakeholders, and ensure their effective implementation.
• Manage relevant communication channels and digital media platforms to ensure that all relevant stakeholders are updated timely and accurately.
• Establish and strengthen ADAA’s brand identity in all forms of official communications ensuring alignment with the ADAA’s branding standards.
• Manage the maintenance and enhancement of ADAA's digital media platforms (layout, visual appearance, usability, etc.) and provide recommendations in cooperation and collaboration with IT Department and Media operations section.
• Manage collaboration with local media for reputation management and tactical reporting; handles complaints if any.
• Manage the maintenance, monitoring and update of ADAA’s internal website to ensure that all employees are aware of the latest developments within the Authority.
• Assess various types and sources of internal communications and recommend the best program and practices that meets the ADAA’s needs.
• Oversee all events, exhibitions, meetings, ceremonies, etc. to ensure smooth execution of activitiesand adherence to ADAA standards and guidelines.
• Foster a culture of continuous improvement and change management through the utilization of appropriate communication platforms.
• Manage the production of high-quality communication materials to key stakeholders to ensure that all official documents/publications are well laid-out in terms of design, artwork, printing, and publication.
• Manage the media presence of leaders and officials through continuous coordination and communication with media agencies and media professionals.

C. Talent Management and Development

Manage the effective achievement of assigned section operational goals through effective leadership by setting individual objectives, managing performance within the section, and developing and motivating the team to maximize performance. • Monitor a section’s training plan to ensure that the team attends all trainings and development activities required for the role for continuous performance improvements. • Conduct performance evaluation of subordinates against KPIs by monitoring individual performance, reviewing progress reports, recommending corrective actions, and providing overall assessment to support the achievement of ADAA’s overall objectives.
• Manage team workload within the section through the appropriate delegation of work.
• Motivate subordinates, especially focusing on developing capabilities of UAE National employees, to develop a motivated and high-performance team.

D. Corporate

Ensure employee adherence and compliance with all ADAA corporate policies, procedures and guidelines (HR, IT, Procurement, Finance, Health and Safety etc.) within the assigned section.
• Manage and review section’s related correspondence such as e-mails, memos, and letters to ensure professionalism, completeness and accuracy of information.
• Manage the retention, documentation, preservation, and archive of section’s related physical and electronic records in accordance with relevant policies and procedures.
• Manage any section related queries and ensure that required response and support are provided to relevant ADAA’s organizational units and employees as and when required.
• Ensure relevant technologies used within ADAA are utilized by employees in order to optimize work efficiency.
• Ensure compliance with ADAA’s values, Code of Business Conduct and ethics at all times to support the establishment of a value driven culture within the Authority.
• Ensure the implementation of the relevant health and safety legislation, policies and procedures, in the performance of duties within the assigned section.
• Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.
• Ensure that all reports are prepared accurately, submitted timely and meet ADAA requirements and quality standards.

E. General

The level of performance should reflect the academic qualification, type of courses in the field of specialization, employee job level, and the level of productivity.
• The academic and professional certificates required and approved by ADAA should be acquired within the period specified and based on the employee’s Individual Development Plan.
• Perform the task and responsibilities independently unless an approval or directive was obtained to delegate the task to other employees in case of incapability to perform the tasks and responsibilities.
• Ensure teamwork, collaboration, and dedication in performing duties.
• Showcase a strong leadership to the team members.
• Knowledge and awareness about the capabilities of the subordinates and showcase a strong knowledge in the field of specialization.
• Provide the required support and guidance to the subordinates.
• Take responsibility of the decisions made.



Bachelor’s Degree in media and communication or Relevant Field

10 – 12+ years of relevant experience in marketing and communications with preferably 6 years in a supervisory role.

Proficiency in Arabic and English


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