Media operations Principal Consultant

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Date: Jun 13, 2024

Location: Abu Dhabi, AE

Company: Abu Dhabi Accountability Authority

Key Responsibilities/Duties


A. Strategy and Planning
• Develop and manage the implementation and update of the section related policy, procedures manual, delegation of authority, systems user manuals and standard forms, and ensure compliance across the Authority and alignment with ADAA’s overall policies and procedures.
• Develop and manage the implementation, and update of the section’s strategic, budget and procurement, and operational plans ensuring alignment with the department and sector’s strategy and objectives, and ADAA’s mission and vision.
• Ensure effective cascading of the department and sector’ strategy and objectives, and ADAA’s mission and vision into the section’s strategic, budget and procurement, and operational plans to achieve ADAA’s overall objectives.
• Develop the section’s Key Performance Indicators (KPIs) in line with ADAA’s overall objectives and ensure individual KPIs are met to improve efficiency and effectiveness. B. Operations (with sub-headings)
• Contribute to the development of ADAA’s Strategic Communication Strategy in line with and that reflects the strategic vision of the department.
• Manage and lead the preparation of an annual communication plan in cooperation with the Corporate Communications and ADAA’s relevant organisational units, including occasions, events, and awareness campaigns.
• Manage the media operations activities including graphic design, photo and video production and editing, infographics, animations etc. to support official communications of ADAA in both print publication and digital media platform
• Manage ADAA’s brand identity in all forms of official communication either in-house or in the external media by managing the design, preparation, and approval of logo, signage, news layout, greeting cards, calendar, posters, brochures, and banners to ensure alignment with the entity’s branding standards and protection of the Authority’s identity.


C. Talent Management and Development
• Manage the effective achievement of assigned section operational goals through effective leadership by setting individual objectives, managing performance within the section, and developing and motivating the team to maximize performance. • Monitor a section’s training plan to ensure that the team attends all trainings and development activities required for the role for continuous performance improvements. • Conduct performance evaluation of subordinates against KPIs by monitoring individual performance, reviewing progress reports, recommending corrective actions, and providing overall assessment to support the achievement of ADAA’s overall objectives.
• Manage team workload within the section through the appropriate delegation of work.
• Motivate subordinates, especially focusing on developing capabilities of UAE National employees, to develop a motivated and high-performance team.


D. Corporate
• Ensure employee adherence and compliance with all ADAA corporate policies, procedures and guidelines (HR, IT, Procurement, Finance, Health and Safety etc.) within the assigned section.
• Manage and review section’s related correspondence such as e-mails, memos, and letters to ensure professionalism, completeness and accuracy of information.
• Manage the retention, documentation, preservation, and archive of section’s related physical and electronic records in accordance with relevant policies and procedures.
• Manage any section related queries and ensure that required response and support are provided to relevant ADAA’s organizational units and employees as and when required.
• Ensure relevant technologies used within ADAA are utilized by employees in order to optimize work efficiency.
• Ensure compliance with ADAA’s values, Code of Business Conduct and ethics at all times to support the establishment of a value driven culture within the Authority.



• Bachelor’s Degree in communication and media or relevant field

• 8 – 12+ years of relevant experience in marketing and communications

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